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About Us

Discover the story behind how Beauty By Dolly became the top threading and waxing studio in San Diego.

The Beauty By Dolly Brand

Beauty by Dolly debuted in San Diego in 2005, the brainchild of Dolly Bakshai and Kashmira Torki, sisters who learned the art of threading and sugaring as teenagers in India and Iran. After moving to the U.S. and working at various San Diego spas, the sisters along with Kashmira’s daughter Natashah Torki, saw an opportunity to bring threading and sugaring to the community. Armed with a decades-old sugar wax recipe passed down from Dolly’s great aunt (also named Dolly!), they knew that three simple ingredients—sugar, water, and lemon juice—are all you need for clean, hygienic, and thorough hair removal.

Since launching, they’ve opened a second studio in Hillcrest, been featured in magazines like InStyle, and developed their own line of products including brow powders and their signature sugar wax.

Dolly, Kashmira, and Natashah are committed to making their studios a sanctuary, so when clients settle into their chairs, they can—if even for just 10 minutes—step away from the worries of their day-to-day, enjoy personalized, high-quality service, and leave feeling confident and comfortable in their skin.

Natashah’s Story

Natashah Torki helped launch Beauty by Dolly alongside her mother and aunt in 2005, but in 2010 Natashah became the brand’s leader as Director of Operations & Expansion. She brings nearly 15 years of experience, expertise in retail and strategy, and an MBA from UCLA Anderson School of Management to constantly elevate the in-studio experience, oversee training of waxperts and browtists, develop product, scout new locations, and ensure services are always top of the line.

But above all, Natashah is dedicated to transparency—ensuring clients understand what’s being used on their skin and why. That knowledge has empowered clients to trust us no matter the service, knowing they’re in the best hands when they come to Beauty by Dolly.

Natashah has been featured as a trusted industry expert in Forbes, InStyle, San Diego Magazine, and other outlets.

Empowering Women

Beauty by Dolly is a women-owned, women-operated business dedicated to championing females from all walks of life. Our staff is made up of refugees and women in recovery, and we offer competitive salaries with 401K, medical, and many other benefits. We pride ourselves in creating a welcoming, inclusive environment that represents diverse backgrounds.

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